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talkmetry
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COLD OUTREACH

Score and improve every outbound call.

For outbound teams that want to measure, optimize, and scale cold call quality across every SDR.

Your SDRs make dozens of calls a day. Some book meetings, others don't — and you can't explain why. talkmetry gives you a scorecard for every cold call so you can see what the best reps do differently and teach it to everyone.

more meetings booked

Every

outbound call scored

<

scorecard setup

Week 1

actionable insights
The problem

You can't measure cold call quality at scale

Outbound is a numbers game — but quality matters more than quantity. A rep who personalizes, asks good questions, and secures a next step books far more meetings than one who reads a script. But you have no way to measure these behaviors across 20+ reps making 30+ calls a day. You listen to a few calls in team meetings, share generic tips, and hope for the best. The best reps keep winning, the struggling reps keep struggling, and you can't pinpoint why.

The solution

A dedicated scorecard for every cold call

Create a cold outreach scorecard with the categories that matter: personalization, opener quality, value proposition clarity, objection handling, and next step commitment. Map it to your outbound call type so talkmetry automatically scores every SDR call. Within days, you see which behaviors separate your top bookers from the rest. Build targeted coaching plans based on data, not hunches.

  • Dedicated outbound scorecard with custom categories
  • Automatic call-type mapping — right scorecard for right calls
  • Per-SDR rankings with score breakdowns
  • Correlation between scorecard scores and meetings booked
  • Pre-call research quality tracking via personalization scores
  • Trend lines to measure coaching impact week over week
Key insight

Reps who score above 70 on personalization book 3x more meetings from cold calls. That's the single highest-leverage coaching investment you can make.

Features that power this use case

Call Scoring
Multi-Scorecard Mapping
Rep Leaderboard
Talk Ratio Analysis
Coaching Trends

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